About the Campaign
Ask anyone what they know about Texas A&M University, and you'll likely get a variety of answers. Many know us as the "Home of the 12th Man," while others will cite our rich history and traditions. The goal of this national campaign is to increase awareness among the general population and elevate recognition of our academic and research excellence. As Aggies, we are united by strong values and are fearless in our drive to make a difference in the world.